Missing out on important customer information, an appointment, or an email that you had to send and losing a track of a warm lead- all of this can happen without CRM software in place. Satisfying your customers depends on how you engage with them effectively. But the growth of your business solely depends on seeking new customers and offering them a personalized experience for a competitive edge.
While every dimension of your business deserves equal attention to win in the competitive business world today, customer relationship management needs special treatment from your end to build new customers and maintain relations with the existing ones; which is important for driving revenues. Research tells that your customer retention rate can improve by 26 % if you implement a CRM tool.
Here are six reasons that you must invest in CRM software for your customer management to stand out:
1. Consolidates customer information
A CRM platform helps you store each customer’s information in an individual file. Allowing automatic updates with every sales activity. This way the customer database stays updated and the sales team gets access to a piece of consolidated customer information. It helps them track every new relationship developed, progress with any important lead, and nurturing efforts for existing clients.
The centralized customer data helps you keep everyone in your team on the page. Also, the digitization of customer information lets you store all the crucial consumer insights on a CRM cloud with strict security protocols. It, therefore, mitigates the risk of file misplacement or data theft.
2. Streamlines sales cycle
One of the most important benefits of implementing a CRM tool in your organization is that it helps you streamline the sales process. It allows you to coordinate with your sales team at each stage of a sales funnel to identify profitable leads and track progress in closing deals with them. With CRM, your Sales Development Representatives (SDRs) can efficiently acquire a lead, convert it into a customer, and nurture a relationship with it.
Moreover, as a sales manager, your only wish is to close a deal. CRM helps you achieve this goal by organizing sub-tasks and activities for your SDRs. Making sure that everyone is clear about their objectives. Consequently, you can effectively gain leads.
3. Personalized customer dealing
By implementing a CRM tool you can build personalized outreach campaigns to target your leads, thus giving them a customized experience. Since you constantly receive crucial insights about your target market, their preferences, and interests, you can create manual or automated personalized campaigns for relevant customers.
With CRM you can use drip campaigns throughout the marketing and sales cycle. The tool lets your sales team pull up their outreach activities. It gives them access to a specific client’s information stored in the sales cloud to proactively deal with the requirements and provide personalized solutions to a problem for better customer service.
4. Effective internal communication
Without a CRM tool, interdepartmental information sharing suffers. Your teams may lack important information from each other about shared projects or new promotions that can be used to entice a lead. The CRM tools not just helps you better manage customer relationships but also help you build an effective internal communication network. It creates a collaborative system where your teams can work together and manage each client’s profile individually for better results.
This way, no one misses out on any vital customer information that could be used in the company’s best interest. For example, it enables the marketing team to fetch data from previous sales figures and conduct trend analysis to craft the next marketing campaigns for the relevant customers. The marketing database lets your sales team craft better sales emails around any feature updates or promotional campaign and targets it to the right account to improve performance.
5. Automation builds efficiency
The ultimate success of a business depends on how efficiently it serves the customers. With the help of automation, CRM software lets you increase efficiency in your business operations. For instance, with drip campaigns, you can nurture leads in a timely way as it reduces the time in writing emails for prospects.
Moreover, the built-in AI feature in CRM tools lets you score and prioritize those marketing qualified leads (MQLs) that have the potential of becoming sales qualified leads (SQLs). The chatbot feature helps you deal with simple customer queries like tracking the status of an order in no time. Additionally, the predictive analytics of CRM makes it easier for your marketing team to design and test multiple advertisement strategies for relevant sets of consumers whereas the sales team can fully focus on selling the right product or service to the right customers.
6. Lower IT expense
Previously, companies had to spend hundreds of dollars on building a fully functional technical support team for updating customer databases. But with the advent of cloud computing, companies are now able to store and manage their vital customer database on CRM cloud platforms at a lower cost.
CRM tools help you organize and maintain customer databases without investing in IT infrastructure and hiring a team to manage that. This cost reduction allows you to spend money on your core functions, for example, you can build and train your sales team to improve business productivity.
Wouldn’t it be great if you could efficiently manage all your potential clients and organize your datasets for a better understanding of your customers? If your business has reached a stage where you no longer can track your customers and manage them efficiently on your own, then it’s high time you should consider investing in CRM software that will help you enhance the customer experience and build a healthy relationship with them.
Salesforce is one of the leading CRM software that can help you improve your business management. Let’s start your Salesforce migration with Tkxel today.