Today, mobile is considered the future of everything since mobile users have increased exponentially to 3 billion across the globe over the past few years. Almost every business and industry are embarking on a mobile app development journey due to its hype. With the exceptional growth of mobile internet access, enterprises and companies of all industries are fully convinced to adopt the mobile app, business models. Therefore, aiming to enhance their brand awareness, frequency/reach and conversion rates to uplift their business growth.
Here is a tidbit of information for you:
Before setting up your mobile app development goals for the next year, make sure you opt for the industry’s best practices to build an intuitive and user-friendly mobile app design for your business. The first step requires you to look for development partners that understand your idea and transform it into interactive digital products that your customers love. However, this seems a little difficult if you choose to create an application in-house. Lack of skilled and reliable engineering talent and project’s scope creep may cost you dollars. Therefore, software development outsourcing can help you in building reliable mobile applications following best practices and keeping it all under your budget.
But before handing over your software development project to a development partner you should also understand what is required in a software development cycle. It helps you ensure that the right solutions are being followed by an outsourcing team in building your applications
Steps to develop an application
Building a mobile application for a business is a complicated procedure. It requires you to first understand your brand’s image. You need to understand what things make your brand’s identity and how consumers perceive your brand. After getting a comprehensive understanding of your brand’s identity and perception you need to convert it into a new platform–the mobile app.
The mobile application should adhere to a consistent brand identity that replicates your website and other responsive sites. The consistency of your web and mobile applications will motivate your target consumers to not just interact with your application but also download it. Thus, this can help you improve engagement and conversion rates for your business.
Let’s explore seven tips that you and your software outsourcing team should know before diving into the mobile app development journey for your business.
1 – Build a concept
Before getting started with mobile app development you should first build a concept for your application. This process requires you to identify objectives that you need to accomplish for your business with mobile app development. By identifying the objectives you can easily make a holistic concept for your application and how the app will let you fulfil your desired objectives. The concept creation process will help you develop a vision for your app development project. Setting up vision will eventually lead you to app functionality and design that you want for your customers.
2 – Identify earning potential of app
While for some people determining the earning potential of the application may come in the later phase of mobile app development. But it is only helpful to identify money-making potential of the application in the initial stage as it will only prove beneficial in UI/UX designs. There are different ways of earning through mobile applications. But the most commonly used are:
- In-app purchases and updates
- A complete E-commerce application
- In-app advertisement opportunities for brands
- A pay-to-download application
3 – Determine essential features
When you decide with the concept and earning potential for your mobile application the next step is to determine important features for the app. You may have seen companies making a mistake of adding a variety of features in a single version of their app. This often leads to overwhelm your consumers with too many features that they actually do not need. Therefore, it is important for you first differentiate between the features you desire and the features your consumers need.
The best practice for this could be launching the first version of the application with features that consumers really want. After that, user’s response and user experience will guide you to the features that your consumers are looking for. Hence, you can upgrade your application with those features in the future.
4 – Craft user journey roadmap
After deciding on the application’s concept and required features you need UX professionals to sketch the wireframe and important user interactions. Identifying user interactions will help you craft a better user journey for each interaction. While creating a user journey it is important to kick off with paper wireframes. After that, you can switch to a tool for sketching low fidelity wireframes that encompass all crucial use cases.
5 – Create a compelling UI/UX design
This step can bring your idea into reality if designed with customer-centric architecture. You need to make sure the UI/UX designers align your concept with intuitive and visually appealing designs for your target customers. This process completes a user journey in compelling visual designs that creates a unique brand’s identity for your business. Therefore, helping you craft comprehensive and intuitive UI/UX solutions that meet your target user needs.
6 – Build and test prototypes
Once the visual design and overall layout of your application are finalized. The real game begins after that which is writing quality codes and bringing your app from the design phase to the actual interactive phase. This requires your software outsourcing team to fully engage themself in developing good codes in a test environment.
The frontend and backend developers should conduct regular testing of codes written throughout the mobile app development cycle. Building interactive prototypes of your application let you comprehend actual user scenarios. This helps you in testing and making changes to your designs before the actual development process begins.
7 – Conduct usability testing
Undoubtedly, usability testing is one of the most important aspects of your overall digital product design. It’s totally your choice to either do it on-site or remotely. But never miss this step at all! As designers or business owners, you can never evaluate the functionality of your app without running a usability test with real-time users. Because they are the ones who will have to use your app. Therefore, getting real-time consumer insights will only help you improve your mobile app design and satisfy your actual users. Remember customer feedback is the key to app success!
In a nutshell,
Applications should be developed around customer needs, not your business needs. Hence, you can put your mobile app development on track by adhering to these tips and following the industry’s standard practices.
How can Tkxel help
Still not sure if you can pull off the mobile app development process on your own? Here is where Tkxel comes to your rescue. Let’s build your high performing interactive mobile apps to scale your business