Your Product's Success Depends on your Product Manager

The most critical reason offshore software development projects fail is the lack of a product manager at the customer's site.

In the case of startups or even mid-sized businesses, you come across CEOs who have a great idea but cannot prioritize the requirements to bring their vision to life. It's in their DNA to deal with things at a very high level. And you cannot blame them for it since they already have too much on their plate.

Besides product development, they are equally concerned with other aspects of the business, e.g. marketing their product, bringing in quality leads, closing deals, handling procurement, and managing finances. They do not have time to sit down with the engineering team, elaborate on the requirements and prioritize tasks.

This lack of communication makes an offshore custom project such a significant risk in many people's eyes.

CEOs Expectations Need to be Aligned

CEOs hope the offshore team they outsource their project to would somehow magically conceive what’s inside their head and build that product for them.

We have personally come across dozens of CEO’s wanting to outsource projects who believe they can successfully communicate their product idea to the offshore team in one sales call.

This illusion gives birth to the many misconceptions we keep hearing about why outsourcing is not such a good idea after all. The fact of the matter is that such people who can envision the product idea that a CEO has in merely one or two calls do not exist.

Offshore Product Managers can be a RISKY Business

Product managers will bridge the gap between expectations and reality. And I cannot overemphasize that these product managers cannot be located offshore.

They need to be physically present at the customer's site at all times to ensure the projects get completed as per the exact functional requirements of the CEO.

Product managers can never truly comprehend the vision of a CEO until and unless they are physically present in the market for which the product is being built. Many market-specific factors come into play that ultimately determines success or failure.

The real problem with offshore product managers is they fail to familiarize themselves with the country's market conditions they are developing the product for. The result turns out to be vastly different from what the CEO envisioned and what the customers want.

When a product manager is available on site, there is alignment among the CEO, CIO, CTO, and the engineering team.

In every software development project, there are always items that remain unspecified. Somebody needs to make judgment calls now and then. If left to the development team to make such judgment calls, those who lack adequate product knowledge can comprise the product quality.

Delivering a product on time but one of substandard quality counts as a failure. This pertinent issue can only be resolved by bringing in a product manager who will take it upon himself to ensure all the stakeholders are always on the same page.

Final Thoughts & Wrap Up

Onsite product managers is a win-win situation both for the product development company and the offshore team. Suppose a company has its product manager, great. If it doesn’t, request the outsourcing software development firm to place one of their product managers on your site to ensure the product meets the requirements, has the desired quality, gets delivered on time and does not exceed the allocated cost.


Success Stories

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“We have been working with Tkxel since October 2018 and we found their communication extremely effective and professional. Our goal with this project was to ensure a seamless and transparent competency review system and the application developed by Tkxel helped us achieve those desired results.”

Russell Willcocks // Ministerial Association Secretary
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"Tkxel redeveloped the application on time and within the budget, meeting all of the project's milestones and pleasing the client. Their development skills and proactiveness accelerated the timeline and delivery of the project."

Sylvian Bruni // Principal Engineer
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“Tkxel provided very good resources for our Broadband ISP and UX requirements. The work was completed on time and professionally. The project was carried out seamlessly and with utmost diligence. We would like to work with Tkxel again.”

Philip Macridis // Managing Director
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"We are pleasantly surprised by the process that Tkxel team adopted to handle this complex integration. Their engineers became core part of our team and took the ownership of the whole project in a very professional way."

Wayne Walls // Product Manager

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