Do you know anyone who would want to use an application that is complex? An app that is aesthetically distasteful? Probably no one!
When you are talking about expanding your business and bringing in revenue, the role of UX shouldn’t be neglected. User Experience (UX) is not just adding some different functionality to your designed software or application. UX also enables your business to filter the perfect function for the right customer, boosting apps usability.
McKinsey's research proves that appealing UX designs ensure a unique experience for the users, higher customer satisfaction, and great business growth. The majority of software businesses are hesitant to invest in UX designing. They believe it's an overhead that wouldn’t pay off in the long run. A report shared by Design Council states that every £100 spent on designing by a business increases a turnover by £225.
The concept behind Good UX
Generally, good UX is about finding out how people make choices. And finding the answer to this question isn’t easy without people who would use your design.
You can always read the universal principles of designing by researchers. But the most compatible experience would be gathered practically. The most important part of a good UX is its users, who can understand your design, navigate easily through the context, and foresee actions. It's only a user who can make your boring designing job powerful and wonderful, at the same time.
Most easily, a good UX is where a user simply clicks a button, and the rest is done beautifully appeasing their visual senses.
How to measure a good UX design?
The majority of the time, businesses aren’t able to measure and define their design during a business strategy meeting. If you are also unable to do so, relax, you aren’t alone!
Many times, the impact of a good design is measured in qualitative metrics. It has a lot to do with emotional responses directly from the customers such as brand sentiment or the ultimate level of customer satisfaction.
However, there are tangible metrics as well to measure the power and impact of your UX design. For instance, the increase in productivity, better conversions, diminishing learning curve, reduction in support from help desks, and decreased abandoned carts and drop-off rates.
Does UX matter for every business?
No matter what business you are running, the expectations of the customers are always rising. Each user expects to enjoy a personalized experience, tailored as per their needs, demands, and necessities. User Experience (UX) is the field that can make all of this possible.
Almost every customer is familiar with the fact that it’s the machine and the software that do things for them. This concept involves every business, irrespective of the niche, and implies to every company belonging to any sector across the globe.
For forever, UX has had a greater influence on how the products are made. It narrates how the tailored product needs to be marketed using a unique product strategy. When you are considering UX designing, always remember:
- Nearly 70% of the buying experience of a user is based on how they perceive or feel they are being treated.
- Word of Mouth is a powerful concept. A satisfied customer will share their positive experience with 3 people. Whereas, an unhappy customer will reach out to more than 10 people.
- Repeat customers are going to spend 67% more when purchasing as compared to newer customers.
The need for initial testing in UX design
Many business owners desire the product to be ready and out at the earliest. They do not feel the need to deal with the testing of UX at the start. They try to focus on UX issues later based upon the interaction with the users.
There is no harm in validating your business model by releasing the product immediately. But it is worse when you use your users to measure the stats before applying changes. According to British researchers, the first impression is 94% about the design of the website. If it is not up to the mark, the user would never come back.
The Norman Nielsen Group states that UX is the prime authority for determining the rank of your website. You need only five users to test and interview before uncovering the main usability errors in your product. All you need to do is prepare some hypotheses and get 5 participants to represent your target group. Start observing their interaction and behavior towards your product. It is going to be your first usability test.
So, instead of releasing the complete product and then waiting for users’ feedback, choose a smaller focus group to test your innovation. It can save you from future embarrassment, the chance of losing potential customers forever, and hitting off with a bad reputation. Test and then proceed with your idea and product.
Impact of UX designing on your business
So far, we have discussed a good UX design and its need in the market. Now let’s evaluate the impact of UX designing on the future of your business and its long-term outcomes.
The effect of a perfect user experience goes way beyond short-term benefits. It has the potential to prove as a beneficial strategy for continuous business growth. Here we are determining the direct result of good UX design and its impact on your business progression.
1. Invest in UX at the right time
Massachusetts Innovation and Technology eXchange (MITX) study proves that good UX design can decrease inefficiencies by minimizing website development time up to 50%.
Therefore, the right time to invest in UX is before you start developing the product. It will make your developmental efforts effective, structured, and accurate. However, if you opt for ignoring UX in the initial stage, then be ready for burnout later on. Never start perfecting your core product without planning your UX strategy.
In case of rejecting the importance of UX in the initial phase, you need to revisit the design again and again. After every analysis of the user’s preferences, you have to adjust the features and functionalities. It is going to consume extra developmental time, excessive finance, and wasted potential.
As per WebFx, for every dollar you invest in your site’s UX, there will be a return of $100. This calculation makes an ROI of 9,900% a significant return to consider. Therefore, nothing can be prioritized when designing a product or software. It should be aesthetically pleasing with exceptional functionality.
2. Boost your sales
The better your website UX, the higher chances of increased user engagement ratio. It will ultimately create an impact on your final conversion rate, boosting your revenue stream. The more users spend time on your website, the better the results would be!
There are higher chances when your user encounters a bad experience; they would instantly switch to your competitor.
Poor usability is enough for any project to become a failure. A poor UX may include complex navigation, inability to search something manually, lack of personalized content with generic information, interruptions, and distractions during browsing. Hence, it's best recommended optimizing your product or application for web and mobile by prioritizing UX designing.
3. Attract customers in a saturated market
In the same industry, user experience works as a distinguishing agent, creating a point of difference between you and your competitors. Either you are a startup or small and medium-sized enterprise, or a global organization, UX will help you stand out from the crowd. By embracing a good UX designing strategy, you are capitalizing on your strengths.
It takes only 2.6 seconds for the users to make their first conscious impression about your website. Another research confirms that 94% of the time, the first impression of a site relates to design and visuals. That's the reason industry leaders such as Amazon, Coca-Cola, Airbnb, and others are spending billions on delivering unique user experiences.
For the past few years, customer experience is becoming the center of attention for software application developers. Leading organizations are already capitalizing on their UX game to get highlighted in the saturated market.
Not sure how good UX can help your brand stand out? Here are a few ways to help you out!
- With good UX, your customers wouldn’t switch to other brands, thus increasing brand loyalty.
- A perfect initial impression will promise repeat purchases and use of your site.
- A good design will leverage an increase in brand credibility.
- The average time spent on your site pages will radically increase.
- Personalized experience will assure a boost in conversion and sales.
4. Improve customer retention ratio
Improving UX design is simply about the users. Therefore, the designers need to think like the user of the product when designing. It is the only way to successfully incorporate essential features and make the flow of the site intuitive.
By enhancing the UX design of your site, you are mapping out the crucial journey of the customer. You are not simply designing a website or making a product for your target audience. Instead, you are planning a complete user journey from beginning till the end.
The majority of the time, the users have a different way to orient themselves when navigating the website. It augments their overall experience with the site or the product. If certain things aren't ignored, the chances of increasing customer retention become higher.
Here are some crucial factors you need to remember when trying to boost customer loyalty:
- Ensure a personalized experience on your brand’s site or product.
- Optimize web images and pages to reduce website loading time.
- Place your detailed contact information in a visible position.
- Make sure relevant resources and informative content related to products are always available.
- Provide fascinating customer service, ensure a timely response, and make connection procedure easy.
5. Continuous UX iterations
The technological industry is evolving at a rapid pace. Therefore, brands have to continuously update their website look and product offerings to stay relevant all the time. They have to think ahead and plan the next move with consciousness.
Continuous iterations are necessary for every business to secure the future of its product and services. No design is ever perfect; therefore, you need to continuously update the functionalities as per the changing demands of the customer. If your design remains the same for too long, it will lose its charm and go out of data. The result would be a drop in customer engagement ratio, an effect on business profit and revenue generation, and loss of loyal users.
According to WebFx, the credibility of your product comes from design 75% of the time. Therefore, if the design is modern and top-notch, the users will find your old school, inexperienced, and unreliable. The conversion rate of your business can increase with strategic, meticulously researched, and exceptional design and user experience.
To remain essential in the lives of your consumers, make your site smartphone compatible. It should also be well optimized, offering better performance. If your business website is not mobile optimized, it would leave a bad impression on the customers.
The bottom line
A good UX design has a phenomenal impact on your business. Especially when customers are known as the root of product experience. If your user has a positive experience, there are higher chances that your business will thrive.
While on the other hand, a negative experience will ultimately lead to the closure of your business. Loyal customers mean a smooth revenue stream with a phenomenal conversion rate.
Want an intuitive user experience? Contact Tkxel today to discuss your web design idea. Let's create a UX design that your customers will love.