Streamlined ABB's operations with Salesforce and Azure integration

Results delivered

90%

increased efficiency and productivity of salespersons

87

delivery delays prevented in the first quarter using Analytics Cloud forecasting

100%

timely ticket resolution, up from 63%.

Executive summary

ABB, a Fortune 500 technology leader in power grids, electrification products, and industrial automation, wanted to strengthen sustainable connections with its global customers by improving how sales teams generate quotes, forecast demand, and manage service operations.

Industry

Automation Machinery Manufacturing

Project Type

Application Development

Service

Salesforce Implementation

Outcome

tkxel implemented Apttus CPQ to centralize complex product pricing and quoting, built a custom Salesforce application to improve forecasting and budgeting, and integrated Azure DevOps with Salesforce Service Cloud to eliminate duplicate ticket entry and reduce operational delays.

Tools & Technologies

All tools

Salesforce Apex Visual Force Salesforce Lightning Service Cloud MuleSoft Apptus CPQ Software

See how tkxel implements CPQ, automates forecasting, and integrates Service Cloud with your tools to reduce delays and improve resolution times.

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From AI Pilot to ROI: How Growing Businesses Can Make AI Work

May 20, 2026 10:00 am EST

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