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Episode Summary
This episode features Christopher Engman, Lead Investor and Advisor, Proof Analytics and Haseeb Khan, Director Innovation and Technology at Tkxel to explore how businesses can explore AI & Analytics to scale up especially when it comes to their marketing strategy.
Key Takeaways
- AI reduces the time it takes to get your Marketing Mix Model running by 90%
- In the B2B space, ML is especially proving revolutionary in configuring multiple project plans at once that facilitate human intelligence instead of impeding it
- Machine Learning also helps to identify sudden shifts in the marketing modelling mix and helps avoid deviations from the organizational aims
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