• Sound Cloud
  • Google Podcast
  • Shopify
  • Anchor

Episode Summary

This episode features Christopher Engman, Lead Investor and Advisor, Proof Analytics and Haseeb Khan, Director Innovation and Technology at Tkxel to explore how businesses can explore automation and AI to scale up especially when it comes to their marketing strategy.

Key Takeaways

  1. AI reduces the time it takes to get your Marketing Mix Model running by 90%
  2. In the B2B space, ML is especially proving revolutionary in configuring multiple project plans at once that facilitate human intelligence instead of impeding it
  3. Machine Learning also helps to identify sudden shifts in the marketing modelling mix and helps avoid deviations from the organizational aims

Want more?
Check out our other episodes

watch now

More from 'Tech trends'

  • Customer Acquisition: Win the Battle for Customers in 2022

  • How financial inclusion is driving fairer growth in emerging markets?

  • The opportunity for data empowerment in the construction industry

  • How AR/VR might affect the future of work