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Christopher Engman

Tech trends

7 Top applications of AI & Analytics in B2B & B2C Businesses

Episode Summary

This episode features Christopher Engman, Lead Investor and Advisor, Proof Analytics and Haseeb Khan, Director Innovation and Technology at Tkxel to explore how businesses can explore automation and AI to scale up especially when it comes to their marketing strategy.

Key Takeaways

  1. AI reduces the time it takes to get your Marketing Mix Model running by 90%
  2. In the B2B space, ML is especially proving revolutionary in configuring multiple project plans at once that facilitate human intelligence instead of impeding it
  3. Machine Learning also helps to identify sudden shifts in the marketing modelling mix and helps avoid deviations from the organizational aims
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