To find out what it takes to build a successful business during a recession, we chat with Enrico Casati, Co-founder Velasca, about how he did just that. Enrico sheds light on what mentality one should have when starting something in a challenging time, what are the building blocks to an effective ecommerce strategy and how the ecommerce landscape has shaped his direction.
- A clear value proposition and not having any intermediaries are essential to having a successful business.
- Shopify does a great job in giving you an ecommerce engine that lets you start in a very easy way and keeps the focus on your product which is again very helpful when starting out.
- Give yourself a 10 year mark and make sure you are willing to associate yourself with a brand for 10 years at least.
- A recession is a great time to attract talent and also the best time to avail cost cuts that would not be there during a boom.
(This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.)