Starting your business is never easy. But it certainly helps if you have got a clear direction and the right resources. Stacey Kehoe, Founder, Brandlective Communications, talks about how she helps businesses do just that. She explains how consumer insights are key and why tech businesses should not be taking marketing easy.
Deciding to invest in the brand is a big challenge that businesses face. With startups, there are so many different parts of the business that require attention that it becomes difficult to choose how to invest.