In this episode, B2B Influencer Marketing Expert, David Wing, talks about how C-suite executives can leverage influencer marketing via social platforms to promote their businesses especially on LinkedIn, and why they need to have influencer marketing as part of their overall strategy.
- Influencer marketing for B2B and B2C businesses is a new way to promote their brand with authenticity and honesty.
- For the C-suite, platforms like LinkedIn serve a dual purpose: they help build the brand and it is also a way to optimize their own socials (who you are, what you do and what did you achieve, etc).
- Within the B2B sector, you can get the best results by putting yourself out there with relevant content so that people see what you are doing - it’s all about brand awareness.
- It is critical that your vision and strategy is in sync with your marketing structure.