The video streaming market is highly dynamic. Consumer expectations and usage habits are changing rapidly in the age of video-on-demand and mobile media consumption. This episode features Cephus Ndubueze, Founder & CEO, Newcon to discuss how these hosting platforms are contributing to the creator economy.
1. Pandemic has been a huge accelerator for the video streaming market, every company had loads of videos and high-quality content to share during these times.
2. Some challenges which are not favourable from a business point of view for the creator economy are: All the content on various platforms are not secure, they don’t own the audiences or user experience.
3. Video consumption is increasing and we are seeing a big shift towards creating video content on various platforms, businesses are willing to pay for high-quality content.
4. In order to capture your value chain, it is important to be flexible in terms of online distribution and decide in what area and where you want to stream your content, where it is more accessible to the audiences.