2021 is all about enhancing the customer experience for your users and design is an essential part of this. In this episode, we chat with Ari Krzyzek, Co-founder and Chief Creative Officer Chykalophia Group, about how UI/UX differs in B2B and B2C. Ari mentions how B2B design thinking has changed over time.
- UI/UX for both B2B and B2C both deliver on better user needs but differ on their buying decisions.
- If we start understanding the purchase decisions, then we can figure out how to enhance the user journey.
- The biggest challenge that new designers face these days is the saturation in the industry which makes it hard for them to set themselves apart.
- Prioritizing the customer experience leads to you capturing a greater market share for B2B.
(This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.)