The Ecommerce market has seen exceptional growth over the years across every industry with progress in technology. Today, the rapid development of eCommerce has made it clear that this platform has the potential to stay relevant with the times and help businesses double their customer satisfaction and revenue. To stay ahead of the competition you need to realize that now is the time to go online since the online shopping trend is projected to grow by 4.5 trillion in 2021. Hence, the consumers’ switch to e-commerce and online purchase has made brick-and-mortar companies adopt an e-commerce business model to capitalize on the emerging eCommerce trends.
Considering the hype, going online can be tempting for everyone. But once you plan to go online be mindful to choose the right eCommerce platform that provides you the ability to scale your business. The customer experience in your eCommerce store can either build you or destroy you. Surely, you don’t want to have an imperfect digital experience of your online store which can cost you your customers and business. Out of many eCommerce platforms, Shopify is one of the most popular platforms.
If you are a small to medium-sized business then Shopify can prove to be an ideal eCommerce solution for you with its comprehensive Shopify web design services. Due to its ease of use and a variety of marketing tools, Shopify has actively gained customer loyalty and rated as the third largest e-commerce retailer in the United States. According to statistics 820,000 small to medium-sized retailers have built their online stores on Shopify and this figure is only going to grow in the near future.
Moreover, the popularity of this platform is not just restricted to startups; even the world’s largest enterprises have also created their eCommerce stores with Shopify. Some of the top brands include RedBull, Pepsi, Unilever, Nestle, and The Economist.
Let’s take a look at reasons that make Shopify one of the most desirable e-commerce platforms for businesses to smoothly embrace the eCommerce world.
1 – User-friendly platform
Even if you lack the website development resources in your team, Shopify can still prove an ally for you in building your eCommerce presence. You can easily create a complete digital store for your business with a code-free interface since it allows you to simply plug and play. You do not have to worry about the lack of technical expertise in your team, as Shopify is at your disposal. It is a user-friendly platform that gives you almost 100 themes to choose from to develop and design your website and mobile application. In the online world where the customer experience matters the most, Shopify can help you build it right.
It ensures that your storefront theme has a simple user-friendly yet intuitive design that can help you improve the customer experience for your store. Hence, making you a credible and trustworthy store/brand that your customers love to shop from. Apart from these basic theme options that are readily available for you. There are some paid advance theme options and add-ons that can give you a more customized look for your brand. It helps you build a personalized look and feel for your brand. Hence, you can create a consistent brand image based on your business. Shopify is a cloud-hosted platform that helps you create and launch your online store without having to save anything on the server. It is a relief for you if you have just basic computer, coding knowledge, and skills.
2 – Marketing and SEO perks
Shopify allows you to gain traction from the most relevant target customers for your business. The marketing and SEO tools embedded on this platform help you create SEO-friendly meta content on your website. The SEO tool ensures that you produce relevant content for your website that helps you cater to your look-a-like audience who search for products and services relevant to yours. Also, it allows you to track your audience based on their search history. So that you can run your email marketing and other campaigns at the right time to the relevant audience. Hence, helping you target your potential customers at the right time. You can easily capitalize on this opportunity with just a basic understanding of SEO and how it can help you grow your business online.
3 – Consolidate business functions
You know how hard it can get for a small business to streamline all your business operations related to sales, product availability, and inventory management. What if all your business operations were managed on a single platform? Wouldn’t it be great right!? Therefore, Shopify helps you overcome this challenge by letting you streamline your business functions and consolidate them into a single reporting system. A consolidated reporting system ensures that you do not miss out on any critical information related to customer demand management and inventory forecasting. Hence, helping you make informed decisions for your business. The Shopify app allows you to play around with creative features like up-selling where you can market your upgraded or premium products and services to customers who have previously bought something from your website.
4 – Multiple-channel sales
The Shopify platform gives you the ability to build sales streams across multiple channels. It does not restrict your sales to just one eCommerce website. The platform allows you to explore the social media channels to generate sales. The most popular social media platforms which can be integrated into your Shopify website are Facebook, Instagram, and other social media channels. The cross-channel selling of your products and services can help you cater to your target audience on all platforms and allows you to improve revenues for your business. Therefore, your online store’s landscape can easily expand on every channel helping you attract more audiences and grow your online business.
5 – Better online store security
The growth in eCommerce retail also poses a greater challenge to the cybersecurity world. Where any malicious activity on your website can put your business at risk. However, Shopify provides you a convenient tool that gives you access to security features of different levels depending on your business size and security needs. The security measures provided by Shopify help you improve your online store security. Hence, providing you a cybersecurity shield that protects your crucial customer data and other data breaches.
Shopify is one of the most flexible and easy eCommerce solutions for every type and size of business. It helps your business capitalize on the emerging eCommerce growth effectively to build consumer loyalty and improve your ROIs. This platform gives you the opportunity to efficiently build and run your online store and continue to scale your online presence.
For your needs around eCommerce website designing, Tkxel can be a good fit for your business to adapt to the eCommerce landscape with its end-to-end and quality Shopify development services. Drop us a line today!