CASE STUDIES

Groupon

Standardized global e-commerce across 30+ countries via platform

Results delivered

50%

faster page loads across the board

10%

million+ page views everyday

Executive summary

Groupon is a global digital marketplace connecting millions of subscribers with local merchants through discount offers for travel, goods, and services across more than 45 countries. As part of its 2010 expansion strategy, Groupon acquired several regional websites operating on the same model, which created a need to standardize business processes, reduce duplicated effort, and maintain consistent control across its growing international network.

Industry

E-commerce

Project Type

Application Modernization

Service

Engineering

Outcome

tkxel helped Groupon standardize scattered systems by implementing a custom MVC framework and re-architecting the frontend for scale. The solution maintained existing backend services and CMS while enabling country-specific localized experiences, faster performance, and better control across regions. The platform also supported high traffic volumes and added analytics to track customer needs and forecast demand.

Tools & Technologies

Stack

Mongo DB AngularJS React JS React Native PHP Ruby on Rails PostgreSQL CSS HTML JavaScript

Scaling across regions without rebuilding everything

See how tkxel standardizes platforms, improves performance, and enables localization so global teams can launch faster and operate with consistent control.

Discuss your project
privacy-icon

We value your privacy

Tkxel uses essential cookies to ensure the proper functioning of our website. With your consent, we also use optional cookies for analytics, advertising, and third-party services.

By clicking “Accept all”, you consent to the use of all cookies. You can manage or withdraw consent for optional cookies at any time by clicking “Customize”. Please note that some website features may not function properly if optional cookies are disabled.

For more information, please read our Privacy Policy.

Customize
Accept All

Control Your Privacy

Websites may store or retrieve information on your browser, mostly in the form of cookies. This information is used to personalize your experience and is not usually linked to your identity. You can choose not to allow certain types of cookies, but it may affect your website experience. Learn more and change settings by clicking on the different categories.

Strictly Necessary

Strictly necessary cookies enable website functionality and cannot be turned off. They are typically set in response to actions you take, like setting privacy preferences, logging in, or filling in forms. You can block or receive alerts about these cookies, but some website features may not work. These cookies do not store personal information.

Performance

Performance cookies track site visits and traffic sources to measure and improve site performance. They provide information on popular pages and visitor behavior. The information collected is anonymous. If you do not allow these cookies, we will not know when you have visited the site and cannot monitor its performance.

Targeting

Targeting cookies are cookies that our advertising partners may set on our site. They use them to create a profile of your interests and show relevant ads on other sites. They do not store personal information, but use your browser and internet device's unique ID. Without these cookies, you will see less targeted ads.

Functional

Functional cookies improve your website experience through enhanced functionality and personalization. They are set by us or third-party providers. Without them, some or all of these services may not work properly.

Confirm My Choices
Accept All

Upcoming Webinar

From AI Pilot to ROI: How Growing Businesses Can Make AI Work

May 20, 2026 10:00 am EST

Register Now
Watch Now
00 Days
00 Hours
00 Minutes
00 Seconds
Register Now